Did you know that millennials spend more of their money on brands who support causes and charities, and if given a choice between two companies that offered products and services for the same price, 82 percent said their decision would be affected by whether a company helps out charities and is involved with the local community?
Big companies are leading the way with Stella Artois and its “Buy a Lady a Drink” campaign, which provides access to clean drinking water to women (mothers) in third world countries;
Xerox has a Community Involvement Programme which gives employees the chance to work on social projects of their choice.
TOMS Shoes’ has its well-known One for One Campaign where the company matches every pair of shoes sold with a new pair for children in need meaning that the company has now gone from a shoe company to an organization that has now given 60 million shoes to disadvantaged children.
It’s not all about business though, giving to or helping out with charities shouldn’t be about what you’ll gain but what difference you can make. However, there is a lot to be gained from it too, so here are five more reasons why you should be getting involved.

You’ll Feel Good
It feels good to raise money or other donations for a deserving cause; it’s always nice to know you’re doing something worthwhile, and if your employees don’t get complete job satisfaction on a daily basis, then knowing they’re doing something good and helping out a worthy cause could help with that.
Charity Events Create Team Building Opportunities.
A sponsored walk or manning the cake stall brings people together and form new relationships within your company. Getting people to work together in new ways is a different way of team bonding and can mean that people who wouldn’t normally work together get the opportunity to.
Charity Work Provides Networking Opportunities
A lot of businesses give to charity, and you might be able to find more organizations that help children than you can find those who go to networking events.
If you’re keen to help out charities, you’ll likely meet other like-minded businesses and business owners who you can collaborate with to work towards a common goal, and this could end up being really good for business too.
You Can Define Your Corporate Identity
Supporting charities shows that your business is trustworthy and ethical. This can be an essential tool when recruiting new employees who want to know they are moving to a great company with true values.
It Can Provide Great PR OpportunitiesTaking part in charity fundraising will mean that your business opportunities have the chance to be seen in the media and will show you in a good light.
Detailing your charitable efforts on your website will reinforce to customers, clients, and other businesses that you are a reputable organization, so make sure you shout about what you are doing and all the good work you have done.
Post written on Hollybeetells.com