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Does Your Small Local Business Make The Most Of Its First Impressions?

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The value of a great first impression in business is undoubtedly greater than ever. After all, consumers now have access to a wider selection of companies than ever before. So, if yours fails to stand out from the crowd in a positive manner, they will take their interest elsewhere.

As a small business, there are several steps you can take to ensure that consumers take note. Here are five of the best.

#1. Gain Online Visibility

The habits of the modern consumer have changed, not least thanks to the impacts of COVID-19. Over 4 in 5 will conduct online product and brand research before committing to any decision. Meanwhile, around half of all Google searches are now local searches.

So, a well-designed website supported by strong SEO strategies should be high on the agenda. Many clients associate a strong web presence with trust and professionalism. As a modern business, it’s the perfect way to facilitate a great opening.

#2. Build Online Interactions

As well as navigating to your website, most clients will follow your social media feeds prior to visiting your store. In many cases, this is one of the first steps on the path to conversion. Naturally, the right image dimensions and regular posts are vital.

However, where possible you should try to establish a sense of familiarity. Content is king, which is why a blog or vlog will work wonders. You should also try to make this a two-way connection in which consumers feel that their thoughts are actually heard.

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#3. Invest In Your Store

A winning store layout is essential to presenting your brand in an engaging manner. In addition to internal features, you must consider the impact of your shop signage and window displays.

Every aspect should be closely connected while it’s crucial to establish a clear direction. This should be focused on your industry. Experts at Eye Designs, for example, can transform stores with a focus on the eyecare sector. A clear ethos and understanding of the market will serve you well.

#4. Invest In Your Staff

It’s easy to forget that prospective leads will judge your business based on its people. Employees will represent your business whether you like it or not. So, you need to ensure that they do it in a positive way.

Key steps include investing in their appearance, team atmosphere, and ability to keep company data safe and secure. Staff development into their individual talents, as well as their selling skills, will promote better client experiences. In turn, this should send conversion rates through the roof.

#5. Utilize Existing Clients

Finally, you must remember that the in-house marketing efforts have a limited impact if they are not supported by referrals. Consumers need the reassurance of knowing that your company has helped other clients.

Gaining verified reviews through Trustpilot and other platforms is vital. Likewise, five-star Google reviews will translate to increased trust and sales. Affiliate schemes and social media influencers can be used to support the task. In turn, your first impressions will pack a powerful punch.

A great first impression alone won’t secure success, but it certainly boosts your hopes.

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