When you have a small or large business you want to stay in contact with your customers. You may use email newsletters or Facebook updates, but did you know you can do so much more?
The days of sending out flyers, coupons, and advertising via mail is not the only way to do business. You need to now concentrate on electronic ways to get ahold of your customers and entice them to support your business.
Staying in touch with your customers is very easy if you use a messaging platform that will allow you to contact your customers in many different ways. A good messaging plan involves contacting your customers directly and getting into more than just their inbox or Facebook feed.
I’m sure you have gotten text messages and direct messages from companies you follow, many of them have messaging programs in place that send these text and DM’s out for them. As a small business you may do this yourself, but after you start growing it just becomes very time consuming and a daunting task for any business owner.

Where you need to contact your customers.
Being able to text your customers directly is a great way to stay in touch. Not only can you send updates, but you can send coupons, anniversary offers and so much more. For birthday or anniversary text having a messaging system that will do this automatically is so important.
You may be looking at more than just sending a text through cell phones, you may be looking at other forms of social media. Social media is the main place that people get information. In fact, according to this article on Forbes. More Americans are getting their news from social media. They look to social media for news, reviews, sales, and updates on their favorite businesses.
Here are a few that you will also want to have the ability to use for contacting your customers.
- Facebook chat
- Instagram DM
- Apps
There are so many different ways now to reach your customers that even as a small business you need to find ways to automate how you contact your customers and keep them coming back. After all, that is the whole point of running your own business.
Messaging platforms will help keep you in touch with customers, but still, allow you to run the other aspects of your small business. After all, you want your business to grow and if you are spending all your time contacting customers your business may suffer.
Messaging is great for employees too
Not only can you use messaging systems to reach customers but you can also use them to communicate with your employees. According to this article from BusinessWire, 39% of companies use text when communicating with employees.
Texting can be faster than a phone call or meeting in some cases and can increase productivity. If you are growing a small or medium-sized business, that is really important. You don’t want to waste any time making sure your employees know what needs to be done.
Are you ready to jump on the messaging bandwagon?