Social media has over the years become the best platform for both small and large-sized enterprises to thrive. As a result, most institutions today are using social media to connect with their audiences, promote awareness, and grow business. But, setting up a social media account isn’t enough; you need to establish your presence and stay engaging.
With up to 4 billion social media handlers global, it’s much easier to grow your business now. Plus, you don’t need to advance your IT skills to operate your accounts. So, once you have your social accounts, how do you enhance your presence?
Narrow Down Your Target Group
One of the most effective ways of enhancing your social media presence is by identifying your audience. Once you know the target group, then you can create content geared towards those people. But, of course, the best way to know who relates to your content is by assessing your followers or customers.
Then narrow down depending on age, gender, and demographic location of each person. Social platforms like Instagram, Twitter, and Facebook allow you to determine your target audience using other features available in the forum.
Choose The Right Platforms
It’s easier to go with a platform like Facebook when building a brand or company social media outlet. Yes, Facebook has the most operators around the globe; however, the account is somewhat restrictive. Luckily, you can use it to establish relationships with consumers and create brand loyalty.
But if your target group is the younger generation, you should opt for Instagram. This social platform works best for brands with visual products. From marketing your restaurant to being a makeup influencer, Instagram is your best bet.
In addition, Twitter and LinkedIn tend to be more oriented towards political and professional networks, respectively. And they have users from different backgrounds and of varying age groups. So, you can take advantage of the wide range of Twitter users to see if you can pull a crowd.
Have A Goal
Just know what you want to achieve by enhancing your social media presence. Be it to drive sales, increase brand awareness or get public opinion about your product. Remember to have that huge social media impact; you need to set a realistic, attainable, and measurable goal.
Sometimes you might not notice a substantial social media change if you don’t take time to evaluate if you’re indeed offering what your target audience wants. Evaluation helps you recalibrate your goals and see where you need to put more effort.
Make Use of Social Media Optimization (SMO)
SMO is the use of keywords to draw potential customers to your page and content with the aim of driving sales. Start by indicating clearly what your brand does and all the necessary information. If you have a physical store, include its address and contact information.
What more, if you’re a brand or an influencer, indicate the city or state you’re in. The more keywords your bio has that are relevant to identify your business broadly, the more you increase your social presence.
Have A Posting Schedule
For improved social media presence, you should be consistent with your posting. Keep a continuous conversation with the consumers. Frequently post the products, you can include behind the scenes of the production process. The objective is to have your audience engaged always. Look at what your successful competitors within your industry are doing.
Then you can be able to come up with an appropriate posting schedule—also, the time of the day when you post matters too. For better post-exposure, posting during times when more social media users are active works wonders. The time will vary depending on your geographic location and culture. It will also help if you know how to post on Instagram from mac.
Push For Quality Content
With social media, more doesn’t mean better; quality is constantly extra valued than quantity. So be creative and thoughtful with your posts – be it images, videos or text. Furthermore, be unique, which makes you appear you’ve put in some work.
You can incorporate some related humor or other quality content that distinguishes you from other brands. Remember, your customer service should be quality as well. Build a chain of satisfied consumers who are willing to come back for more. In case of a query or complaint, attend to it immediately to avoid losing your customers to your competitors.
The above tips are clear and easy to follow when you want to enhance your social media presence. While developing different and creative ways of improving your social media presence might not come naturally, practicing more and more makes things easier. So start today and see how many more people you manage to draw to your page.